Hi, I'm David — 10 years living inside this industry.
I started in sales and distribution for building products, working directly with fabricators, countertop shops, contractors, and designers. Over that decade I learned something most people in this space never talk about: the craft is rarely the problem. The business side is.
10 years in building products sales & distribution — surfaces, flooring, cabinets, vanities
Google & Meta Ads certified — ran paid campaigns and influencer collaborations
Helped business owners with websites, SEO, and growth strategy
Deep knowledge of the trade channel: fabricators, contractors, designers, builders
Bilingual — serves English and Spanish speaking shop owners across the US
Built and operated a marketing business from the ground up
"I've spent 10 years in this industry. I know how fabricators think, how contractors buy, and exactly where most shops are leaving money on the table."
— David, Surface Growth Advisor
Shops lose revenue not because their work is bad — but because they're not marketing it, not capturing adjacent categories, not following up, and not positioned to attract the clients they actually want. I work with a small number of shops at a time so I can stay focused and deliver real results — not a cookie-cutter plan.